Lindsay Martin-Bilbrey, CMP is a strategic events and experience designer and practitioner-scholar obsessed with how live events create value — economic, cultural, and interpersonal. She leads RevOtter/Nifty Method, advising enterprise brands and associations on participant-centric event strategy, revenue, and portfolio design.

She’s also a graduate researcher at the University of South Carolina developing Experiential Value Theory (EVT) to better understand how planned live events create value through revenue, retention, belonging, legitimacy, and trust.

When not designing conferences or debating experiential outcomes, she’s usually in an airplane, a convention center, a hotel lobby bar, or a brunch spot. Lover of travel, hospitality, tradeshows, culinary operations, and pie.